Obsessed about your Credit Score?

Last month, Discover announced it would give consumers free access to their credit scores. No more need to sign up for an actual service from Discover, like a credit card, as in the past. A mere email address would do. It was, Discover executives all but admitted, a marketing play. “I’m not going to say we don’t want to be America’s favorite credit card,” the company’s chief marketing officer told the New York Times. “We would love it if they all applied for Discover Cards,” added company president Roger Hochschild in USA Today.

Make no mistake. A credit score is a lure. We care about that three-digit number that purports to measure our creditworthiness. Many of us see it as a measure of our self-worth, not to mention the character of others. Read the full article…